|
|
Category Archives
December 14, 2005
 
Posted by Adam Viener
Here is a hitwise release on the increasing popularity of Gift Cards.
NEW YORK, Dec. 14, 2005 — While gift certificates have always been a popular gift choice for the hard-to-please recipient, gift cards have recently risen to prominence as an alternative to participating in the pre-Christmas shopping rush.
According to Hitwise, the world’s leading online competitive intelligence service, the market share of U.S. Internet searches containing the words “gift card” was up 32 percent for the week ending December 10, 2005 compared to the previous week (week ending December 3, 2005). Hitwise captured 643 unique search phrases containing the words “gift card” for the four weeks ending December 10, 2005, up 13 percent versus the same week last year (week ending December 11, 2004). Retailer-agnostic gift cards associated with major credit cards such as; “visa gift card,” “american express gift card” and “master card gift card” dominated general gift card searches, while “itunes gift card,” “olive garden gift card” and “gas gift card” dominated specific gift card searches.
“By examining the number of phrases containing a specific term as well as the volume of searches for that term, online marketers can gain additional insight into consumer behavior and product popularity” said Bill Tancer, General Manager, Worldwide Research at Hitwise. “Combined, the search activity and trend of 2004 online holiday visits, indicate that the week after Christmas will be a busy one for online retailers as shoppers seek to take advantage of post-holiday sales and redeem their gift cards.”
Top Search Terms containing “gift card”
Period - 4 weeks ending 12/10/05
General Gift Cards
visa gift card
american express gift card
mastercard gift card
gift card
simon gift card
free gift card
buy visa gift card
master card gift card
mastercard prepaid gift card
discover gift card
Product Specific Gift Cards
itunes gift card
olive garden gift card
gas gift card
old navy gift card
walmart gift card
toys r us gift card
wawa gift card sweepstakes
hilary duff gift card
lowes gift card
napster gift card
Comments (1)
+ TrackBacks (0) | Category: PPC Search Engine Marketing | PPC Search Engine Marketing
Posted by Adam Viener
Here is a hitwise release on the increasing popularity of Gift Cards.
NEW YORK, Dec. 14, 2005 — While gift certificates have always been a popular gift choice for the hard-to-please recipient, gift cards have recently risen to prominence as an alternative to participating in the pre-Christmas shopping rush.
According to Hitwise, the world’s leading online competitive intelligence service, the market share of U.S. Internet searches containing the words “gift card” was up 32 percent for the week ending December 10, 2005 compared to the previous week (week ending December 3, 2005). Hitwise captured 643 unique search phrases containing the words “gift card” for the four weeks ending December 10, 2005, up 13 percent versus the same week last year (week ending December 11, 2004). Retailer-agnostic gift cards associated with major credit cards such as; “visa gift card,” “american express gift card” and “master card gift card” dominated general gift card searches, while “itunes gift card,” “olive garden gift card” and “gas gift card” dominated specific gift card searches.
“By examining the number of phrases containing a specific term as well as the volume of searches for that term, online marketers can gain additional insight into consumer behavior and product popularity” said Bill Tancer, General Manager, Worldwide Research at Hitwise. “Combined, the search activity and trend of 2004 online holiday visits, indicate that the week after Christmas will be a busy one for online retailers as shoppers seek to take advantage of post-holiday sales and redeem their gift cards.”
Top Search Terms containing “gift card”
Period - 4 weeks ending 12/10/05
General Gift Cards
visa gift card
american express gift card
mastercard gift card
gift card
simon gift card
free gift card
buy visa gift card
master card gift card
mastercard prepaid gift card
discover gift card
Product Specific Gift Cards
itunes gift card
olive garden gift card
gas gift card
old navy gift card
walmart gift card
toys r us gift card
wawa gift card sweepstakes
hilary duff gift card
lowes gift card
napster gift card
Comments (1)
+ TrackBacks (0) | Category: PPC Search Engine Marketing | PPC Search Engine Marketing
October 28, 2005
Posted by Adam Viener
I knew it would happen sooner or later, the mainstream media is starting to pick up on the search arbitrage game. This month, Business 2.0 published an article entitled "The Merchant of Margaretville". You can't see the picture in the online article, but in the Magazine, there is a nice picture of some lying on his hammock sipping drinks. The article lays out, in simple terms, a three step process of signing up with an affiliate program, becoming and advertiser on Google or Yahoo, and posting ads to bank commissions.
It's a fairly good article, and one I might point my parents to in order to explain what I do, but it does over simplify the process, and might lead people to believe it's all easy money with little to no work. Good start for the mainstream press!
Comments (0)
+ TrackBacks (0) | Category: Affiliate Marketing | PPC Search Engine Marketing
October 10, 2005
Posted by Adam Viener
Microsoft has started to open up it's AdCenter Pilot Program in the US. Those wishing to participate in the Pilot program of their PPC advertising tool should fill out the form at:
http://advertising.msn.com/adCenterPilot/89621.asp
Comments (0)
+ TrackBacks (0) | Category: PPC Search Engine Marketing
September 26, 2005
Posted by Adam Viener
Goyami was named after Google, Yahoo and Microsoft in anticipation that Microsoft would enter the market in a big way, creating the big three in pay-per-click advertising.
Today, the mainstream media is all buzzing about Microsoft unveiling Adcenter to the public:
Microsoft Plans to Sell Search Ads of Its Own - New York Times.
Microsoft stats selling pad search ads on MSN - Reuters
My own personal experience with Microsoft is that they told me last week they had a queue of advertisers that are lined up and that they would get me on the list. Then when they are ready to get my ads online, I could submit a text file of my ads and keywords and they would try to get them up and running. They said ads would start running in October, and that I could probably get online towards the end of November. They also were not sure when any kind of live interface would be available to monitor and modify keywords, bid prices, etc...
I think they are working hard to get a piece of the Q4 PPC revenues, but that their system just isn't ready for prime time yet. I am not sure if the current flurry of press is anything solid or just more Microsoft PR build up to get advertisers online manually.
If and when Microsoft does open an online version of AdCeneter, you will be able at advertising.msn.com/searchadv
Comments (0)
+ TrackBacks (0) | Category: PPC Search Engine Marketing
September 01, 2005
Posted by Adam Viener
In an unsuspected move yesterday, Google took a leap into the offline world by starting to sell print ads to some of its top adwords clients.
Google took out full page ads in PC Magazine and Maximum PC magazine, and divided the space up among several of its advertising clients who wanted to reach this market.
Google has graciously setup a few sites to take advantage of all this PR about their foray into Print advertising, and displays what the ad pages look like, with clickable urls to the advertisers of course:
Google's PC-Magazine Ads
Google's Maximum PC Ads
You will also notice that clicks on the page go through their Adwords network so Google can extract per-click fees.
Google's advertisers have always loved more targeted and cheaper advertising opportunities. Google believes this move will help them leverage they advertisers thirst for advertising bargains into the offline print world.
PC Magazine typically charges $72,485 for a full-page ad. I am sure Google was able to lock in some discounts with longer term deals. The ad in PC magazine was split among 5 participating advertisers at a rate of $2,200 each. That's a lot less than 1/5 of the typical cost which would come to roughly $14,500.
Although neither side is talking about the specifics of the deal, my guess is that Google may have offered Ziff Davis, publisher of PC Magazine, some online advertising in lieu of payments. Swapping ads like this could be a big win-win for Google and their offline advertising partners.
We expect that similar deals will be cut with other offline print advertisers, and Google may come up with a way to sell these ads on a pay per call basis.
Let the deals begin...
Comments (0)
+ TrackBacks (0) | Category: PPC Search Engine Marketing
August 18, 2005
Posted by Adam Viener
Google recently started showing 3 sponsored listings at the top of some search queries instead of their old standard of 2 sponsored listings at the top. Based on the reports on how users interact with search engines, opening up this extra real estate at the top of the page (above the natural search results) opens up some new opportunities for advertisers, shows another Google shift towards the mighty dollar, and should help Google's Ad Revenues.
Combine this change with the effective increase in cost per click prices that the new inactive status keyword changes are having and Google is well positioned for a healthy 4th Quarter.
Comments (0)
+ TrackBacks (0) | Category: PPC Search Engine Marketing
August 04, 2005
Posted by Adam Viener
Andrew Goodman recently write an article questioning if Search Engine Arbitrage should be called "Click Pimping". In Andrew's article, arbitrage is defined as people who buy cheap ads and land them on pages showing contextual PPC ads (like Adsense) in order to hopefully generate higher returns.
I guess buying clicks to sell clicks seems more like arbitrage than buying clicks to get affiliate sales / conversions. Perhaps Click Pimping should be those that are buying clicks to pimp other's products...
Are affiliate marketers the new media pimps of the digital age?
Comments (0)
+ TrackBacks (0) | Category: PPC Search Engine Marketing
July 15, 2005
Posted by Adam Viener
Google announced pending changes to their adwords platform and keyword bidding policies today. We are tentatively optimistic about these changes. On one hand we should see a better opportunity to keep keywords running, on the other we are concerned about forced increases in costs per click across the board. Here is the meat of their announcement and some answers to some clarifying questions:
Google's Announcement:
What's changing
- Simplified account management: Your keywords will be active or inactive — instead of normal, in trial, on hold, and disabled. In addition, accounts will no longer be slowed. Currently, accounts are slowed when they don't meet our performance requirements and your ads appear rarely for your keywords.
- Quality-based minimum bids: Soon, each keyword will be assigned a minimum bid based on its Quality Score. Keywords with a higher Quality Score will be given lower minimum bids to stay active and trigger ads. Keywords with a lower Quality Score (including those that are currently on hold) will have the opportunity to run if your keyword or Ad Group's maximum cost-per-click (CPC) meets the minimum bid.
- The Quality Score is determined by your keyword's clickthrough rate (CTR), relevance of your ad text, historical keyword performance, and other relevancy factors.
- Ad Rank, or the position of your ad, will continue to be based on the maximum CPC and quality (now called the Quality Score).
Questions for Google:
Goyami:
Do you have a more specific target date for implementation?
Google:
Google has not set a specific launch date for this change to the AdWords system. The announcement indicates sometime in the next few weeks. We will notify you as soon as we have an update on the target date.
Goyami:
It says that keywords will be assigned a minimum bid based on it's
quality score. What is the range of minimum bids and where will we be able to see these bids?
Google:
The current range of bidding possible within the AdWords system is $0.05-$100. With this upcoming change, the minimum CPC will be reduced to $0.01, and therefore the possible CPC range for AdWords will be $0.01-$100.
Goyami:
When a keywords in deactivated, what is the process to re-activate?
Will the interface display how much you need to bid to display this ad?
Google:
After we determine your quality-based minimum bid, your keywords will fall into one of two states: active or inactive. If your keyword or Ad Group's maximum CPC meets the minimum bid assigned to it, your ad will remain active. If it doesn't, your keyword will be inactive. Our interface will show the minimum CPC required to reach an active status for specific keywords.
Goyami:
Can you explain in more detail how the Quality Score is calculated?
Google:
The quality score is the most important factor we use to determine your keyword's performance and ad's position on a search page in the Google Network. Your Quality Score is determined by your keyword's clickthrough rate (CTR), relevance of your ad text, historical keyword performance, and other relevancy factors. The first 3 factors mentioned will be weighed heaviest in determining ad positioning.
Goyami:
In the past you have looked at how others performed on specific
keywords to decide if terms should be placed on hold, will these new rules apply only to my individual account and performance on the specified keyword?
Google:
The keyword statuses normal, in trial, on hold, slowed, and disabled will be replaced with active (triggering ads) and inactive (not triggering ads). In addition, accounts will no longer be slowed. Currently, accounts are slowed when they don't meet our performance requirements. The historical keyword performance is one of the factors and this will incorporate historical performance for your specific account on a keyword as well as the overall historical performance of that term.
We will keep you posted as we learn more, also let us know if you have any additional questions / concerns for Google.
Comments (0)
+ TrackBacks (0) | Category: ! Hot Topics | PPC Search Engine Marketing | Pay Per Click Management Tools
June 22, 2005
Posted by Adam Viener
I received this disapproval of one of my ads today from Google Adwords Support:
AD TEXT:
Fax-Easy.com (Free Trial)
Receive Faxes via email. Local
or toll-free fax numbers available.
Fax-Easy.com
Ad Status: Suspended - Pending Revision
Ad Issue(s): Ad Text Trademark Term
~~~~~~~~~
SUGGESTIONS:
-> Ad Text: Please remove the following trademark term from your
ad: "easy.com".
What are they smoking over there? I own fax-easy.com. I am sure they will clear this up quickly, but what a pain in the butt...
Comments (1)
+ TrackBacks (0) | Category: PPC Search Engine Marketing
June 20, 2005
Posted by Adam Viener
So I got this email from Overture today, I think it means that Lycos and Overture have teamed up in Germany. I wouldn't know since I don't speak German:
Overture und LYCOS verlängern und erweitern Kooperation
Overture wird künftig noch enger mit LYCOS Europe, einer der führenden Internet-Destinationen, zusammenarbeiten. Im Rahmen der auf mehrere Jahre angelegten Kooperations-vereinbarung werden auf den Internetseiten von LYCOS Europe in sechs europäischen Ländern weitere Produkte von Overture eingebunden.
I beleive the email goes on to give the top 10 keywords in Germany:
1. job
2. auto
3. vollzeit
4. hotel
5. digitalkamera
6. routenplaner
7. handy
8. geschenk
9. moebel
10. notebook
Comments (2)
+ TrackBacks (0) | Category: PPC Search Engine Marketing
June 10, 2005
Posted by Adam Viener
According to Fathom Online's Keyword Price Index (KPI), prices that advertisers had to pay to by keyword advertising dropped an average of 31 cents from April of 2005 led by a large drop in mortgage related keywords. This price drop marks the first decline in keyword advertising prices since August 2004, when the company started monitoring the prices.
Fathom's Keyword Price Index tracks 500 generic keywords across eight categories for the top five ranked positions on selected search engines.
Although Fathom clearly states that their tracking shouldn't be to gauge the financial health of search engines, Wall Street clearly differs in their opinion. Shares of Google shed $13.56 or 4.6 percent to close at $279.56 on Wednesday and shed another $6.75 on Thursday closing at $286.31. Yahoo's stock dropped 81 cents off 2.2 percent to close at $36.63 on Wednesday but gained it all back on Thursday.
Comments (0)
+ TrackBacks (0) | Category: PPC Search Engine Marketing
June 01, 2005
Posted by Adam Viener
Want to keep up to date on what's happening with MSN's PPC advertising program, check out http://advertising.msn.com/searchadv/. Here you will find a video from Steve Ballmer and Yusuf Mehdi from the MSN Strategic Account Summit on March 17, 2005, current press releases, and a form to register to receive update announcements and developments as they happen.
Microsoft's Longhorn is on the horizon and MSN's contract with Overture, Yahoo Search Marketing, is set to expire in June of 2006. Now is the time to start planning the future of keyword advertising on MSN.
Comments (0)
+ TrackBacks (0) | Category: PPC Search Engine Marketing
April 21, 2005
Posted by Adam Viener
I have come to realize that there may be some troubles at Google Adwords. To explain I need to give you some background.
I feel that Google like's Todd as a customer much more than they like me these days. You see, Todd is more of a head chaser and I prefer chasing the tail. Before you let your mind wonder here, this is still a PG site.
There are two main parts of search engine traffic, the head and the tail. The head represents a large number of keyword phrases that get searched most often, the tail represents the many different phrase combinations that don't get typed in as often, but make up a large portion of the search traffic. If you chart search engine traffic it will look something like the image displayed in this image, ironically named "serving, the long tail". Google has charted this as businesses and dollars, you more typically see this chart as phases and search quantity.
Chasing the Search Marketing Head
Todd likes to identify the most trafficked terms and find the right bid price that maximizes his profits. He will often focus on a very small select number of terms that drive significant traffic. He is willing to bid high on these terms because he has identified an arbitrage opportunity where he can make money on the term.
Google loves Todd because Todd is often paying a lot per click and is driving up the click costs on key terms where there is often a lot of competition. Todd isn't loving Google these days, because Google's new ad policy of only showing one ad per url is often pitting Todd against other affiliates and even worse, his merchant partners for displaying ads under the same highly competitive but easy to identify terms.
Chasing the Search Marketing Tail
Google hates me because I often generate keyword lists in the 100,000 to 1,000,000 range and go after every possible combination of phrase. I know that perhaps only 20% of these terms will drive any significant traffic, but in bulk these terms generate a lot of traffic at very low costs due to the lack of competition on these phrases. Google has indicated database problems on their side with accounts with large terms and has made some changes to make this practice more difficult. First the implemented a predictive CPC program that estimates potential traffic and will often put 80-90% of my terms on hold right away and then put 1-2 terms on trial to "test them out". Secondly, they have implemented a policy for new accounts of only allowing 50,000 active keyword terms per account.
You might think that Google"s headline above "Serving the long tail" might indicate they are looking for advertisers like me, but that is not the case at all. They are looking for a lot of small advertisers that want to purchase a few very niche keywords that will work for their business. They see the tail as a large number of advertisers who have yet to come online.
Troubles at Google?
The bottom line from my point of view, is that Google has positioned themselves in a very adversarial way towards affiliate marketers, and this could open the door for competitors to attract this very profitable niche of online advertising. I have already seen my ad spending jump on Overture (Yahoo Search), and am seeing more and more traffic coming from MSN. MSN should adopt very affiliate friendly policies when they run their own keyword advertising systems and steal this business away.
Perhaps Google’s bottom line is better served by getting more and more people to bid on the same key phrase and driving up bid prices on the most highly trafficked terms. It would seem helping these advertisers better mine the tail could be just as profitable.
Comments (0)
+ TrackBacks (0) | Category: PPC Search Engine Marketing
April 03, 2005
Posted by Adam Viener
In Seattle a new trademark infringement case has been filed which could have ramifications on the keyword advertising industry. Intelius Inc., the online public records company founded by former InfoSpace Chief Executive Naveen Jain, has sued two California competitors for buying online advertisements through Google that use the Intelius name.
Intelus contends that competitors, Enformion.com and PeopleFinders.com ran deceptive advertising campaigns through Google that infringe on Intelius' trademark and trade name.
Late last year, a federal judge dismissed a claim by Geico Corp. about Google's sale of advertising keywords that use the Geico name.
A key difference in this case, which does not name Google as a defendant, is that Intelius is saying that it's competitors tricked consumers by running fake Intelius advertisements that linked to their respective Web sites. Intelius contends that not only did the competitors use ads that deceived customers into thinking they were going to Intelius, but that the competitors also duplicated key parts of the Intelius Web site look and feel.
The competitors however argue that advertising competitive keywords are legally acceptable, fueled by the Geico ruling. They further content that this is a nuisance case and poor business tactic by Intelius' founder, Naveen Jain.
Comments (0)
+ TrackBacks (0) | Category: PPC Search Engine Marketing
March 16, 2005
Posted by Adam Viener
Here are some more links to current articles on MSN AdCenter:
ZDNet.com's article: MSN vs Google and Yahoo, Round 3
USAToday: MSN to offer search ads through AdCenter
RedHerring: Microsof takes on Google
Reuters: Microsoft to roll out own search advertising service
Welcome to the Mi in Goyami. Microsoft is on the move.
Comments (0)
+ TrackBacks (0) | Category: PPC Search Engine Marketing
October 28, 2004
Posted by Adam Viener
BellSouth and Google announced a deal today where RealPages.com will become the first yellow pages publisher authorized to sell advertising through Google AdWords® to small and medium-sized local businesses.
According the a ClickZ article Reps will be able to sell customers flat rate listings so that small businesses don't have do deal with the unknown monthly costs of PPC advertising.
Sounds like they will come up with some keywords and put in a daily budget figure into adwords, and than just mark it up. I wonder how they will explain to small businesses about how low they rank for important words, and why their ads may disappear after a while if nobody clicks on them.
It will be interesting to see how this get's implemented.
Comments (0)
+ TrackBacks (0) | Category: PPC Search Engine Marketing | sponsor
October 20, 2004
Posted by Adam Viener
Dmitri Eroshenko posted a great article that covers the ABCs of Click Fraud in the PPC search industry. Click Fraud could possibly be the Achilles heel of the PPC search engine market if it goes un-checked, so it's worth keeping an eye on.
Read Dmitri's article here.
Are you currently tracking for Click fraud and asking the search engines for refunds? If so how?
Comments (0)
+ TrackBacks (0) | Category: PPC Search Engine Marketing
August 27, 2004
Posted by Adam Viener
According to FindWhat, here are the hot Keywords for fall:
|
Back to School Gear
|
Back to School Clothing
|
Back to School Gear
|
|
Online College
|
Online Scholarships
|
School Supplies
|
|
Computer Notebook
|
Cheap Laptop
|
Computer Desk
|
|
Computer Workstation
|
Football Season
|
College Football
|
|
Football Tickets
|
Football Paraphernalia
|
College Football Picks
|
|
Fantasy Football
|
NFL Football
|
Children's Costumes
|
|
Halloween Costumes
|
Scary Costumes
|
Sexy Costumes
|
|
Costume Ideas
|
Halloween Decorations
|
Halloween Music
|
|
Halloween Party Games
|
Halloween Crafts
|
Jack O' Lantern
|
|
John Kerry
|
George Bush
|
George Bush Bobblehead
|
|
John Kerry Bumpsticker
|
Republican Convention
|
Presidential Election
|
|
Presidential Campaign
|
Homecoming Dress
|
Homecoming Gown
|
|
Homecoming Hairstyles
|
Homecoming Shoes
|
Homecoming Accessories
|
Looks like it may be time to dust off those old Halloween ads and look for a good company selling George Bush Bobbleheads. Do you think there is any correlation between the scary costumes and the homecoming dresses?
Comments (0)
+ TrackBacks (0) | Category: PPC Search Engine Marketing
Posted by Adam Viener
A recent report by eMarketer and Piper Jaffray & Co indicate that search is the most cost effective way to promote your business. With the current push into local search advertising, local companies should take note. Companies can now find customers for about 1/3 the cost of a lead from the yellow pages.
Comments (0)
+ TrackBacks (0) | Category: PPC Search Engine Marketing
Posted by Adam Viener
Another Corante contributor, Ross Mayfield of Many2Many, recently wrote an interesting article entitled "Cost per Influence" where he postulates about a model in which companies would pay publishers based on their ability to influence a sale. Recently John Battelle did a great job summarizing and expanding on the idea that Ross put forward in his article "Sell Side Advertising"
John speaks of a model where companies would place their ads out on an open market and publishers / bloggers, would come by and pick up these ads and run them as they wish. The tracking tools would be part of the ads, so that advertisers would know where their ads were running and how they were performing.
To be honest I am not sure this gives the advertisers any more control over the distribution of their ads, plus it ads a level of payment complexity that would be very hard to overcome.
I do agree however that the Adsense model where advertisers have little control over where their ads appear is problematic. I think sell side advertising would make this problem even worse.
What we need is PremiumSpots.com (a fictitious company, domain is for sale if you like my idea ). PremiumSpots.com would contract with premium service providers and enable the better publishers to let people bid specifically on specific spots on their site. So if I was running and add for Web Hosting Services, I might pay $50 per click on the registration page of a domain name service provider after a customer has just purchased a .com address. If this company was just running Adsense, they would get lumped in with all the rest of the companies and may not even show up as relevant for Web Hosting at all in the current model.
This PremiumSpots idea would maximize revenues for publishers and enable advertisers to find the best and most influential spaces to place their ads as opposed to the current run of network style of contextual advertising.
Once you had a large number of companies offering PremiumSpot advertising, these spots could be bought by categories or site by site by the advertisers.
What do you think?
Please note, all ideas postulated by the editors of goyami and the corante staff are for sale at a reasonable price. All rights reserved. :-)
Comments (2)
+ TrackBacks (0) | Category: PPC Search Engine Marketing | SEM Company & Industry News
August 24, 2004
Posted by Adam Viener
A recent press release was highlighted on Yahoo Finance entitled "Internet's Advertising Gold May Be Running Out. The press release highlights that the cost of prime keyword terms are being bid up and goes on to explain that value and profit still lie in the more descriptive and longer search terms.
The article is right on. You can't expect to make any money in search engine marketing, if all you are doing is going after the most obvious search terms. Deep keyword research is the key to success, here is how to do it:
Anyone who has been in this industry for any length of time knows that Wordtracker is the best keyword research tool out there. Make sure you check your terms against the free keyword research tools of Google and Overture, but don't pass up the deep research you get from Wordtracker. Wordtracker helps you find all the terms that people are searching for including misspellings. It's a great tool. You can try it free online.
Don't make the mistake of trying to think up terms on your own, the obvious terms are getting really expensive. I guarantee you will be surprised to find out what people really type into search engines.
Are there other tools that you are using? Let us know.
Comments (0)
+ TrackBacks (0) | Category: PPC Search Engine Marketing
August 19, 2004
Posted by Todd Tweedy
I received this email response from a major PPC engine after seeking support for an error message:
Our tech team is currently working on a fix for the error messages you're getting on the campaign summary page, but I wanted to pass on a possible quick fix to you in the interim:
For the time being, you should be able to work around the issue
if you sort the campaigns by campaign name, in ascending order and then switching to descending order, to access your existing campaigns.
Hope this helps a bit.
Comments (0)
+ TrackBacks (0) | Category: PPC Search Engine Marketing
August 18, 2004
Posted by Todd Tweedy
Earlier this summer, I boarded a Carnival Cruise ship in route to Halifax, Nova Scotia, Canada, and attended a well-organized affiliate marketing conference called Affiliate Summit.
During the Conference, I sat in on Rachel Honoway’s presentation on integrated performance marketing. Rachel is VP Sales & Marketing at Kowbunga, a provider of affiliate marketing solutions, and software tools supporting paid search marketing. During Rachel’s presentation, she unveiled the beta launch of a new combined Pay Per Click (PPC) Management and ROI tracking tool specifically designed for Overture and Google with planned support for additional engines. The tool is a PC-based solution. I’m in the process of beta testing the offering for two major publishers personal finance news and information. The suite I’m testing is actually two integrated tools – PPC Track (bid management) and MyAffiliateProgram (ROI tracking). I’ll provide more insight on my beta test experience shortly.
Todd
Comments (0)
+ TrackBacks (0) | Category: Affiliate Marketing | PPC Search Engine Marketing | Pay Per Click Management Tools | SEM Company & Industry News
|
|
|
| |
