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May 18, 2005

Best Conversion Rates online Merchants

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Posted by Adam Viener

Nielsen/Netratings' MegaView Online Retail Report measures at-work and at-home Internet usage. Here is some snippets of information from their report pulled from their press release and from Internet Retailer's May 2005 Magazine:

Who has the best Conversion Rates?
MerchantConversion Rate
QVC16.3%
Lands' End14.8%
Sportsman's Guide13.5%
FTD.com13.4%
L.L. Bean13.4%
Amazon12.8%
Coldwater Creek12.7%
eBay12.3%
Yahoo! Shopping12.1%
Proflowers11.8%
ColumbiaHouse11.2%
Williams-Sonoma10.7%
Lillian Vernon10.5%
American Eagle10.4%
Ticketmaster9.9%


What are the best Categories based on Order Size?
Product Category Average Order Size (US$)
Computer Hardware 584.47
Event & Movie Tickets 121.60
Automotive 119.23
Office Supplies 102.47
Consumer Electronics 99.12
Child/Baby Care 86.13
Sporting Goods & Outdoor Activities 74.15
Home & Garden 69.99
Shoes & Athletic Footwear 53.14
Flowers, Greetings, & Specialty Gifts 51.61
Computer Software 46.76
Jewelry & Watches 46.62
Health/Wellness/Beauty 45.94
Apparel & Accessories 44.68
Toys, Games & Hobbies 40.41


More interesting stats:
  • Among the top 100 retailers, the average conversion rate was 4.9 percent for all retailers.
  • 69% of retail purchases transacted online were conducted via a broadband connection during November 2004.
  • Broadband customers spend on average $158.21 per person, 34% higher than the $117.89 average spent by narrowband users
  • Conversion rates for broadband shoppers reached 26%, compared to 21% for narrowband users.
"Brick-and-mortar retailers are noticeably absent among the top performers in online sales conversion rates," Heather Dougherty, senior retail analyst, Nielsen//NetRatings said. "While traffic is high to popular brick-and-mortar Web sites, visitors are often researching purchases to be made offline."

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April 20, 2005

Call Alert – Notification Software for Your PC

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Posted by Todd Tweedy

If you’re online using a dialup Internet connection, you’ll probably want to download one of the free call alert software applications like Callwave’s that can answer, record, and forward incoming calls to your home, office or cell phone. In fact, if you run small business, Call Wave also offers a dedicated business fax service too.

Call alerts are important if you live in rural area or simply can’t afford access to faster connection speeds. In that case, you may want to consider using these alert services to avoid the cost of a second phone line while having the power to decide when and how to answer messages.

Stay Online and Stop Missing Calls

The real benefit is you don’t miss important calls – especially if you have kids who are constantly online.

Another benefit of an alert service is that you hear who’s calling while you stay online at the same time without picking up the phone. These call manager program simply keep you connected to the Internet when you get an incoming call.

With alert software on your computer, when a call comes in you’ll get an alert window on your desktop that tells you when you have an incoming call. This of this as electronic telegram for phone calls. These alerts can be customized too. You can choose to receive an email alert with the Caller ID of whoever calls so that you’re not bothered with alert windows. You can also configure this feature to notify you of calls that came in while you were online. This added feature gives you a list of calls you received while you were online.

In addition to having call notifications sent to your email, alert services gives you the choice of sending alerts to your cell phone – if it’s enable for text-messaging. I personally like the added power of being able to screen incoming messages. I get alerts forwarded to my work email when I’m at the office and get a call at home. It’s really a neat call service feature that shows the phone number, name and time of when someone called the house.

Of course, you can also use the alert you download to block telemarketing calls too. The free alert service automatically requests the removal of your phone number from these telemarketer phone lists. Not bad.

Here’s a summary of the alert’s core features:

TAKE THE CALL
Lets you take important calls while you're online.

TAKE A MESSAGE
Your callers can leave you a message up to your set message length.

MESSAGE ALERTING AND DELIVERY
Have alerts sent to your email or cell phone. You can even have messages delivered to your email.

PRIVACY MANAGEMENT
Blocks telemarketers, and gives you the power to know who's calling even if their caller ID isn't available.

CALLER GREETING
You can personalize your outgoing message by recording your own name or greeting.


How Call Alerts Work and What they Cost

There are free 30 day trials that I encourage you try so that you can decide whether or not you want the service. After that, most of the call notification services run about $5.95 per month with additional charges of approximately $1.00 from local phone companies for call forwarding.

The technology behind the alert’s is actually pretty simple and these software applications works instantly without having to buy or install other hardware. Here’s an easy overview:

1. First, get a reliable Internet service provider or ISP. I recommend downloading Netzero or Netscape Internet service.

2. If you already have an ISP, it’s time to download your free alert software. This takes about 1 to 2 minutes. I recommend Call Wave but you may also want to try AOL alert service too.

3. Restart your computer.

4. Follow the simple window messaging for next steps.

If you’re tired of missed calls, it may be time to do a little comparison shopping to find the right alert service for you.

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Golf Deals and Links

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Posted by Adam Viener

Golf Deals are a good idea to promote as the Golfing season get's into full swing. Great deals can be found on golf clubs, golfballs, golfing apparel, and more. Here are some golf related sites that you might want to consider promoting:

I suggest focusing on major golf brands like Taylor-Made, Nike, Titleist, Ping, Callaway, etc... Be careful of the generic terms like Golf and Golf Clubs, I have found those terms to get a lot of click traffic without much conversion. Misspellings should do very well, talormade, nikey, titelist, calaway, etc...

Free shipping deals on golf equipment like the one offered by Golf Smith might out perform the generic links.

If you have had good luck with other golfing related links, please let us know.

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Sushi and Search

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Posted by Todd Tweedy

I drove to Reston Town Center in Reston, Virginia which is just outside of Washington, DC from my home in Faber, Virginia yesterday to meet with Adam.

We ate at a quiet sushi bar called Obi Sushi. The meal was perfect, and I highly recommend this venue for business meetings.

Adam and I reconnected to compared notes on recent affiliate marketing challenges and, to simply catch up on life. During our conversation, Adam mentioned he could look now at a merchant program and tell whether or not it was going to be successful. I agreed. But what should you be looking for when you're deciding whether or not to invest money on site development time or paid search?

We decided to take action. One action item that came out of our meeting was to begin profiling merchant programs. So over the next few weeks we'll be looking at merchants, registration pathways, product/service offers, payouts, and program management so that you can gain a better understanding of how we evaluate merchant affiliate programs.

We also want to hear from you as well as affiliate managers that would like to be profiled. Please email Adam or Todd to schedule an interview.

Todd

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