eComExpo is an online convention for affiliate marketers and merchants. The upcoming event on October 6-8 is the second time the event has taken place. Here is a Free Exhibit Hall and Keynote Pass. It's worth a look.
September 21, 2005
Posted by Adam Viener
Welcome to the Goyami CJU Schwag Awards Post In honor of this year's first expo at CJU. The CJU expo consisted of mostly merchants with postage stamp size tables where they could meet and great and market their programs and services during the lunch break at the end of the conference.
With any expo comes the Schwag, so here are the awards for 2005.
Best Schwag
The best schwag award goes to 4Inkjets.com for their small 1gb USB drives, good things really do come in small packages.
Best Schwag for the Kids
The best kids schwag award goes to CoolSavings.com for their piggy banks. Honorable mention to eFax for their cuddly animals, we might have ranked these higher, but the lost branding points since the first thing my 2 year old did was strip off the eFax shirt.
Best Publisher Schwag
The best schwag given out by a publisher / affiliate goes to David Lewis of 77Blue. Not only were his green cashbaq bracelets cool, but they were also the only schwag being given out by a publisher.
Best Merchant Branding Schwag
The award for the most "on-brand" schwag goes to BuyCostumes.com. Their pirate bandana, eye patches and earrings. Just what everyone needs to get into the spirit of Haloween.
Congratulations! Please note, we can only rate the stuff we get, so if you missed a good one, sorry, give us more stuff next year! Late mail in entries will be graciously accepted and reviewed.
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September 19, 2005
Posted by Adam Viener
This morning's highlight at Commission Junction University has been a great presentation from John Battelle on his view of the publishing industry and the transition from what he calls Web1.0 to Web2.0 where the old publishing model crumbles and is replaced by new content providers / blogs.
One of my favorite comments was that Adsense is "Beer Money for Bloggers."
John has a long history in the media world from Wired, Hotwired, and the Industry Standard. His latest efforts include his book, "The Search", his Web2.0 Conference, and he is working on building FMPublishing.
We have highlighted John's blog for some time, and consider him one of the industry's leading thinkers.
Everyone at CJU received a copy of his book, I'll let you know what I think when I finish it.
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September 18, 2005
Posted by Adam Viener
CJU 2005 Started today in Santa Barbara. Lara Lemmond and Ziggy Kopetti from Commission Junction gave a brief skit showing stereotypes of the merchant publisher relationship and then provided to give a decent recap of the core elements for merchants to running a good program. Slides and content were similar to last years presentation, so presumably there are a lot of first time merchants in attendance this year.
I guess the big question I want to pose to our readers, those in attendance and not, what the heck is this supposed to be in the front of the room?
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Posted by Adam Viener
An interesting question was posed at the opening session at CJU today. In talking about "optimizing their program" one of the merchants asked what they should do with Publishers (CJ speak for Affiliate) who are driving A LOT of traffic, but only a small portion of the traffic is converting into sales. Their issue is that although they are making money with this publisher, it is driving down their CJ Network EPC rankings.
I guess my feelings from a top affiliate / publisher perspective here is that EPC is only one indicator of a merchant's performance in the CJU interface. I think a company should focus on profitability first and foremost. If the publisher is driving profit, then it's profitable business.
If your in a very competitive category and you think EPC is going to make the difference of top affiliates marketing you or not marketing you, then perhaps you should consider 2 programs in CJ, one for high EPC publishers and one for low, but profitable EPC publishers.
If you focus on running a profitable business, the rest should take care of itself.
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September 14, 2005
Posted by Adam Viener
Affiliate Summit 2006 will be held on January 9-10th, 2006 in Las Vegas at the Bally's Las Vegas. Early Bird Registration will open soon. There will be optional workships on Jan 8th as well, including a workshop by Joel Comm of WorldVillage.com about making money with Google AdSense.
Speaker Proposals are due by September 30th.
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August 11, 2005
Posted by Adam Viener
James Martell has announced a new Boot Camp for Affiliate Marketers. At this 3 Day event on October 3rd, 4th, and 5th. James Martell will host a Boot Camp in White Rock, BC. Anyone serious about affiliate marketing and building content rich sites should consider learning from one of the masters of the Industry first hand. For more information click here.
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July 11, 2005
Posted by Adam Viener
Registration for Commission Junction's annual Commission Junction University (CJU) opens today. The popular annual networking and education event for affiliate marketing managers and affiliate marketers will be held September 18th - 20th at the Fess Parker DoubleTree Resort in Santa Barbara, California.
This year will offer a new specail Sunday workshop with affiliate marketing guru, James Martell, author of Affiliate Marketers Handbook. Also new this year will be the CJU Expo, Tuesday afternoon's networking mega-event.
Registration is $595 per attendee and begins on July 11th. This event has been known to sell out, so register early.
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