On August 20th, 2010, I wrote an article called Pay-Per-Call Programs from the Trenches for Revenews. In this article, I took a look at my first experiences diving into the Pay-Per-Call marketing programs. It's a new market, and certainly worth keeping your eyes on.

One of the issues I highlighted in the article was that the pay-per-call landing pages weren't much different than the normal landing pages, except with a phone number replaced here and there (sometimes).

If you are running search ads targeting "calls" instead of clicks than you are probably targeting your ads to the mobile phone devices, Unless you want to waste your money on "clicks" than you need to really think about the mobile user's customer experience. I wasn't too happy with what I saw, and went about trying to fix it, and created call-now.org. (Best viewed with your mobile phone)

Call-Now.org is a mobile click-to-call directory and includes mobile landing pages for many of the clients currently offering pay-per-call services. These landing pages act as better mobile users customer experiences when they click on one of the mobile PPC ads marketing the companies.

For example, if someone was looking for one of the following:

• ADT Phone Number


• DirectTV Phone Number


• LasikPlus Phone Number


• Quicken Loans Phone Number


• Hoovers Phone Number

Each of those pages would then act as a great landing page where mobile phone customers could easily click and have their phone dial the business.