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November 9, 2006

Proportion of International Traffic Increasing

Posted by Adam Viener

US Sites are seeing more International Traffic. How are your international ad campaigns going?

comScore Networks, a leader in measuring the digital age, today released the results of a study showing that 14 of the top 25 U.S. Web properties attract more traffic from people outside the U.S. than from within. Among them are the Top 5 Web properties in the U.S. -- Yahoo! Sites, Time Warner Network, Microsoft Sites, Google Sites and eBay.

"As Internet usage outside the U.S. has grown rapidly from a small base, the U.S. share of the world’s online population has fallen from 65 percent to less than 25 percent in the last 10 years," said Bob Ivins, managing director of comScore Europe. "The fact that more than three-quarters of the traffic to Google, Yahoo!, and Microsoft is now coming from outside of the U.S. is indicative of what a truly global medium the Internet has become."