MTV Takes a Step into Economy 2.0

In January of this year, I wrote about Economy 2.0 on ReveNews, the new virtual economies being created in online games like Second Life and World of War Craft. Now MTV has teamed up with There.com to launch a new multiplayer universe, Virtual Laguna Beach, based on the hit MTV reality show Laguna Beach.

Users of VLB and There.com can create and sell avatar clothing items, vehicles, home furnishings, and buildings through There auctions where they can earn "Therebucks". Several third party sites, like tbux.com, have setup exchanges where you can convert Therebucks into US Dollars.

Are you spinning your virtual gold into dollars? I would love to hear your story!