« Yahoo Coupon and Cheap Deals Affiliate Marketing | Main | Cookie Deleting - Should Merchants up their Payouts to Compensate Affiliates for Non-Tracked Sales? »

September 5, 2006

Tradedoubler UK & MSN AdCenter Partnership

Posted by Vinny Lingham

Amazing, MSN is the first major search engine to devote time to working with an affiliate network, such as Tradedoubler. I received this mail a few days ago:

"Microsoft adCenter and TradeDoubler have teamed up to offer you an exclusive opportunity to work on an inside track with the Microsoft adCenter service and product! Mindful of the historic lack of communications, and recognition, other search providers have offered affiliates in the past, TradeDoubler moved quickly to help affiliates and Microsoft adCenter get off to the best possible start. During our discussions, it became quickly evident what affiliates bring to the search space"

This is the first time I've seen such a collaboration - and it's about time! With MSN playing catchup with Google & Yahoo, I think they're more willing (*desperate*) to focus on opportunities that the other players have ignore - ahh...the beauty of competition...