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August 21, 2006

Is Yahoo's Market Share Gaining on Google?

Posted by Adam Viener

comScore released their monthly qSearch analysis of the major search engine activity with the heading that Yahoo registers a moderate share gain for the 2nd consecutive month. When you look at the numbers, you see that from June of 2006 to July of 2006, Yahoo went from 28.5% market share to 28.8% market share. Yet a further look at the numbers shows that Yahoo is of 1.7% from July of 2005, dropping from 30.5% market share to 28.8%. I guess it's good to celebrate small gains, but let's not lose site of the big picture.

comScore also notes that Google's share declined 1% from the previous month dropping from 44.7% to 43.7% market share, however on a year over year basis they are up a whopping 7.2% from 36.5% in July of 2005, to a commanding 43.7% in 2006.

Clearly there may be some small monthly shifts in market share which "COULD" single a possible change in where the market is headed, but the year over year figures clearly show that the Google juggernaut is still rolling over the competition.