comScore released their monthly qSearch analysis of the major search engine activity with the heading that Yahoo registers a moderate share gain for the 2nd consecutive month. When you look at the numbers, you see that from June of 2006 to July of 2006, Yahoo went from 28.5% market share to 28.8% market share. Yet a further look at the numbers shows that Yahoo is of 1.7% from July of 2005, dropping from 30.5% market share to 28.8%. I guess it's good to celebrate small gains, but let's not lose site of the big picture.

comScore also notes that Google's share declined 1% from the previous month dropping from 44.7% to 43.7% market share, however on a year over year basis they are up a whopping 7.2% from 36.5% in July of 2005, to a commanding 43.7% in 2006.

Clearly there may be some small monthly shifts in market share which "COULD" single a possible change in where the market is headed, but the year over year figures clearly show that the Google juggernaut is still rolling over the competition.