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June 17, 2006
Google Launches Scheduling / Day Parting Features
Posted by Adam Viener
Google has launched ad scheduling features for Adwords. Advertisers can now schedule when they want the ads in their campaigns to run, and apply bid multipliers during certain times of the day.
Clearly this new feature is in response to similar features launched by MSN AdCenter. Yahoo is also set to roll out advanced features in their new ad bidding platform later this year.
Competition on the PPC ad space is quickly turning into new features for advertisers. Let the PPC Adwars begin!
Adam Viener
