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May 5, 2006

Merchant Promotions, The Good, The Bad, and The Ugly

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Posted by Adam Viener

Ok, I hate to pick on individual companies and promotional deals, but I am going to anyway... I had a really bad offer come through the wire and a really good one, so I had to hunt for an ugly one to fit the title... As you can imagine, it wasn't hard to find, in fact I found the ugly one on my first random click of the general promotional offers I get all the time.

First, let's start with the Good:

Rugman.com comes in with the Good deal, they sent out a May newsletter announcing that they are now tracking Phone orders for affiliates. According to Rugman.com "Up to 25% of our internet traffic uses the phone to ask questions and finalize their rug orders. With the new affiliate phone order tracking on ShareASale, you will not have any 800# leaks". Great deal!

Now the Bad:

The headline of the email caught my attention " Add RSS to Your Site And Get A Comission Increase" (Yes they spelled commission wrong…). Finally a company using RSS feeds to help affiliates promote current deals on their site? Not so fast. If you add AutoBarn's JavaScript code to your site you will get a listing of their new items feed on your site, but they are not affiliate links and you get no credit if people click through them. They even try to explain this to you, but the grammar just doesn’t cut it. “Please note that you will not receive a pay-per-click credit if these links are clicked on a visitor to your site.” Wow!

But hey, they will increase your other commissions by 2% so long as you run their script. I suggest you run the script on a site you don't send traffic to, to get your 2% on your money paying site...

Finally, the Ugly:

Here's a Mother's day shoe banner from DesignerShoes.com that makes you want to jump up and add it to your site. And HURRY!

Shoes on Sale Now at DesignerShoes.com

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