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April 14, 2006
Here comes the "Mi" in GoYaMi
Posted by Adam Viener
GoYaMi got its name from the first two letters of Google, Yahoo, and Microsoft because we see these as the Big Three in search engine marketing. The Mi portion has been dwarfed by Google and Yahoo because Microsoft has been getting all of it's paid ads from Yahoo's Paid search platform.
I had known that the partnership deal with Yahoo providing paid links on MSN was set to expire in June, but an email today from the Yahoo Search Marketing affiliate program prompted me to wake up a bit and say "here it comes!".
The email basically states that their affiliates should begin moving the MSN logos from their banner ads immediately, and no later than April 21st, 2006.
Here we go.... Welcome to the "Mi"....
Adam
Comments (2)
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Adam Viener
1. Helen Wang on April 15, 2006 2:11 PM writes...
How about MiYaGo? That sounds easier to read and remember. Just a thought.
Permalink to Comment2. Adam Viener on April 16, 2006 7:15 PM writes...
I like MiYaGo, but it's painfully similar to the karate teacher in the Karate Kid.
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