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November 15, 2005
Watch Out Web Hosting Firms
Posted by Todd Tweedy
Search engines don't have customer. Search engines have users. Right?
Maybe that was the case in 1998. Today search engines have become ad-support platforms that fund the creation of other software, services and acquisitions. As long as the ad model is working the cash keeps flowing. Well, what happens when people get sick of seeing text-based ad units everywhere they go online?
How do you protect the Golden Google Goose? Well, instead of trying to tactically create a model to boost adoption of new products through limited trial use, ad-monetized or some other restriction or limitation why not simply become THE adoption model?
I believe that's what Google did by introducing Gmail, and is now taking another step to really deepen relationships with webmasters and site owners with the introduction of free web Google Analytics.
Google already has a wonderfully designed product and more importanly the trust of customers using the product. Keep the TRUST and you keep the customer coming in who want to adopt anything you put in front of them.
Urchin today. Perhaps web hosting tomorrow. Watch out web hosting firms. Google just took away one revenue stream: selling hosting customers stats packages.
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Adam Viener
1. Mitrax on November 16, 2005 6:21 PM writes...
I second that. They're already a 'web hosting company' in the sense that they host millions of bloggers.
All they need to do is add a fee-based service to these bloggers, enabling them to pick their own domain names and other cutomized services, and off we go!
See my post about this earlier.
Permalink to Comment2. Mark Stiles Keller on December 12, 2005 2:37 AM writes...
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