The recent Microsoft leak of documents that went out to top Mixcrosoft execs before last week's Live announcement is revealing -- very revealing.

Of great personal interest was the Key Tenets in the Ray Ozzie document. I suggest reading the Advertising-Supported Economic Model and the effectiveness of a new delivery and adoption model.

These frameworks are valuable from the persepective of developing compelling messaging that will be oh so imporantant to conversions as we ramp up for Q4.

On a personal note -- I've been crazy busy launching a new company and trying to put the final -- I keep telling myself that -- touches on a specifications doc so that developement can begin on a new search tool that addresses many of the profile elements raised in Google's recent Bourbon Index update/patent filing. The tool also is interesting from the standpoint of looking at static vs. dyanmic content and URLs and logical navigation relationships between internal links from page to page as well as rating the inbound links to a page in terms of relevancy to a choosen keyword phrase. The thing I like most -- that I feel will be critical -- is the archiving feature. Fingers crossed!!!

All the best,

Todd