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Goyami - Named after Gooogle, Yahoo, and Microsoft, Goyami is a Paid & Natural Search Engine Marketing Blog! Covering Search Engine Marketing and Performance Marketing Industry News.
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November 30, 2005

Black Monday Sales up 17% but Not Really the Busiest Online Shopping Day

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Posted by Adam Viener

comScore has released Cyber-Monday Stats. Sales this year were $451 Million up 17% over last year. 55% of Black Monday (or Cyber Monday) sales were generated by consumers at work.

Gian Filgoni, chariman and co-founder of comScore notes that even though there was a lot of media hype over CyberMonday this year, this day was actually the 12th busiest day of the holiday season last year. "Peak sales actually occurred in mid-December as consumers scrambled to take advantage of the late-season discounts and free-shipping offers"

I sure hope the media continues to stir up stories of top selling online shopping days. Maybe we can have a CyberWeekend soon! Maybe every Monday in December is Cyber-Monday?

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November 28, 2005

Cyber Monday

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Posted by Adam Viener

The news media is all abuzz about Cyber Monday. They are calling today the biggest online shopping day of the season. Similar to Black Friday (the day after Thanksgiving) where people on holiday head out to the retail stores, today is the day people get back to "work", and start shopping online.

According to comScroe Networks, consumer online spending will be up 24% this year.

Many online retailers are starting to extend their thanksgiving deals to include Monday. Cyber Monday Deals can be found on most major retailer sites and on coupon code websites.

So, what are people buying this year?

The New XBox 360 is making a lot of buzz (see News4Xbox.com) and the Apple iPod Nano are making a lot of buzz too (see News4iPod.com)

Visit 10BestSelling.net for more best selling products in various categories. (Everything from Gadgets and Shoes, to Toys and Baby Gifts)

Happy Cyber Monday!


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November 24, 2005

Happy Thanksgiving - 2005

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Posted by Adam Viener

Happy Thanksgiving everyone. I hope everyone has a happy, healthy and profitable holiday season. I have heard in the news lately that they are calling the monday after thanksgiving "Black Monday" for online shopping because everyone goes back to work and does their online shopping from their broadband connections at work.

Here are this years thanksgiving day logos. (still nothing creative from msn):

thanksgiving05.gif

yahoo-thanksgiving-2005.jpg

gmail-thanksgiving05.gif

And previous years:

thanksgiving04.gif

xbox

playstation

thanksgiving01.gif

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November 17, 2005

Happy Thanksgiving from Quickbooks

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Posted by Adam Viener

I thought this was too funny to pass up. I use the Quickbooks Online Edition for my accounting, and when I logged on today I saw this graphic at the top. At first I was shocked, is that two bugs humping each other? Upon closer look, I see it's a turkey taking off it's glasses. The extra eyeballs that the glasses created made me misinterpret the image at first. Wow! Take a look:

web_piece_thanksgiving.gif

Have a great and profitable Thanksgiving!

Adam

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November 15, 2005

Watch Out Web Hosting Firms

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Posted by Todd Tweedy

Search engines don't have customer. Search engines have users. Right?

Maybe that was the case in 1998. Today search engines have become ad-support platforms that fund the creation of other software, services and acquisitions. As long as the ad model is working the cash keeps flowing. Well, what happens when people get sick of seeing text-based ad units everywhere they go online?


How do you protect the Golden Google Goose? Well, instead of trying to tactically create a model to boost adoption of new products through limited trial use, ad-monetized or some other restriction or limitation why not simply become THE adoption model?

I believe that's what Google did by introducing Gmail, and is now taking another step to really deepen relationships with webmasters and site owners with the introduction of free web Google Analytics.

Google already has a wonderfully designed product and more importanly the trust of customers using the product. Keep the TRUST and you keep the customer coming in who want to adopt anything you put in front of them.

Urchin today. Perhaps web hosting tomorrow. Watch out web hosting firms. Google just took away one revenue stream: selling hosting customers stats packages.


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November 14, 2005

BeFree Checks Missing?

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Posted by Adam Viener

Are your checks from BeFree missing? I have lost a bunch and had to have them re-issued. Today I actually received a BeFree check that was destined for another affiliate in New Jersey. I can only imagine where mine have ended up. At one point, one of my checks was lost and cashed by someone else. Seeing as I almost processed this check with my others, I can now see how that might have happened.

If CJ is going to continue to maintain the BeFree platform, they should seriously consider direct deposit.

BTW - Wireless Advisor LLC Affiliate, your check for Verizon Wireless is in the mail. :-)

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November 9, 2005

The Power of the Advertising-Supported Economic Model

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Posted by Todd Tweedy

The recent Microsoft leak of documents that went out to top Mixcrosoft execs before last week's Live announcement is revealing -- very revealing.

Of great personal interest was the Key Tenets in the Ray Ozzie document. I suggest reading the Advertising-Supported Economic Model and the effectiveness of a new delivery and adoption model.

These frameworks are valuable from the persepective of developing compelling messaging that will be oh so imporantant to conversions as we ramp up for Q4.

On a personal note -- I've been crazy busy launching a new company and trying to put the final -- I keep telling myself that -- touches on a specifications doc so that developement can begin on a new search tool that addresses many of the profile elements raised in Google's recent Bourbon Index update/patent filing. The tool also is interesting from the standpoint of looking at static vs. dyanmic content and URLs and logical navigation relationships between internal links from page to page as well as rating the inbound links to a page in terms of relevancy to a choosen keyword phrase. The thing I like most -- that I feel will be critical -- is the archiving feature. Fingers crossed!!!

All the best,

Todd

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November 3, 2005

Cheap $6.95 Domain Names for Affiliate Markerters

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Posted by Adam Viener

Affiliates buy a lot of Domain Names. In case you missed it, Godaddy is offering a great deal on new and transfered domain names. Only $6.95 for a limited time.

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November 1, 2005

Moving from Commission Junction to Linkshare

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Posted by Adam Viener

We have a guest Blogger today. Lee Gientke, affiliate manager from ProHealth, shares his thoughts on their recent transition from Commission Junction to Linkshare:

Fear and Loathing in Affiliate Land

We had nothing to fear but fear itself, and we survived. There aren’t too many things that an affiliate manager fears more than a migration from one affiliate network to another. Things can, will and do go wrong - your top affiliates are wedded to a particular platform and refuse to work with another, contract negotiations get reopened because this or that feature was extra, and the uber geeks (the folks you can’t successfully migrate a program without) are on edge because an affiliate platform migration was not in their queue.

Well, I can proudly say we moved from Commission Junction to LinkShare without major carnage. Yes, I lost a couple decent affiliates who weren’t LinkShare fans because of this or that. Yes, the inter-organizational politics were a bit harsh for a couple days (but a couple beers have smoothed things out). Yes, the uber geeks were not loving me for a few weeks (let me be the first to say thank you to the IT guys across the hall – us marketing hacks across the hall appreciate you) and yes, certain things that are “extra” at LinkShare – like all things, everything gets worked out and everyone is happy.

Now that we are live at LinkShare, I can only say how great things are. LinkShare’s reporting is fast and doesn’t time out. Having access to my affiliate’s real names, phone numbers and addresses has allowed me to provide them with the assistance they need to perform at peak levels. Being able to directly communicate with my partners ultimately equals a more lucrative relationship for both parties and I don’t know an affiliate that isn’t happiest when they are making more money.

Yes, things can and will go wrong during a migration. Yes, there is a lot to fear, and potentially a lot to loose. And yes, you will be loathed by some. But none of the fear and loathing is outside of an affiliate manager’s normal day. The best advice I can give any affiliate manager or company contemplating a switch is to make sure you pack your sense of humor and smile along for the ride. The problems will get resolved and there is light at the end of the tunnel. And, most importantly, you can say you survived the fear and loathing in affiliate land.

Lee Gientke
Affiliate Manager
www.ProHealth.com/shop
805/564-3064x212
lgientke@prohealth.com


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