I knew it would happen sooner or later, the mainstream media is starting to pick up on the search arbitrage game. This month, Business 2.0 published an article entitled "The Merchant of Margaretville". You can't see the picture in the online article, but in the Magazine, there is a nice picture of some lying on his hammock sipping drinks. The article lays out, in simple terms, a three step process of signing up with an affiliate program, becoming and advertiser on Google or Yahoo, and posting ads to bank commissions.

It's a fairly good article, and one I might point my parents to in order to explain what I do, but it does over simplify the process, and might lead people to believe it's all easy money with little to no work. Good start for the mainstream press!