« Getting Competitor's Keywords |
| Open Call for Merchants Top 10 Lists »
October 26, 2005
Are Content Networks and Affiliate Networks Symbiotic?
There has been a lot of discussion recently about the battle between content networks (google adsense, yahoo publisher network) and affilaite networks. The thinking goes that a publisher only has so much room on their site, and their they will typically either montizie their site through affiliate relationships or through content network ads. Whose ads are they going to place?
I feel this might be limited thinking. For me, affiliate relationships are the content of the sites I create, and the content networks are some additional revenue producing opportunities for web surfers who don't find exactly what they are looking for on my sites.
This year, I created a number of Halloween Blog / Merchandise sites in order to primarily promote BuyCostumes. On these sites, I ran merchandise from BuyCostumes and advertisements for them and other affiliate sites. In addition I included some Google AdSense content links. (example site www.costumes-for-kids.com). I would have been profitable without the AdSense links, but the revenues I generated from AdSense have made up 10% of my revenues. Additionally, my paid search campaigns for Halloween would have turned unprofitable on October 24th without the AdSense revenues, but with the AdSense revenues I am still profitable and my ads continue to run. For BuyCostumes, this means I generated an additional $26k in sales and over $1,000 in additional revenues for Commission Junction.
In order for marketers to be able to afford to run paid search ads to their affiliate sites, the sites need to generate a profit above and beyond the minimum cost per click fees that the search engines charge. Adding content ads to these affiliate marketing sites might just be the combination that makes the difference.
So, maybe there is a symbiotic relationship between affiliate networks and content networks?