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September 26, 2005

Microsoft adCenter - PPC Ads on MSN Coming Soon!

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Posted by Adam Viener

Microsoft adCenter logo

Goyami was named after Google, Yahoo and Microsoft in anticipation that Microsoft would enter the market in a big way, creating the big three in pay-per-click advertising.

Today, the mainstream media is all buzzing about Microsoft unveiling Adcenter to the public:

  • Microsoft Plans to Sell Search Ads of Its Own - New York Times.
  • Microsoft stats selling pad search ads on MSN - Reuters

    My own personal experience with Microsoft is that they told me last week they had a queue of advertisers that are lined up and that they would get me on the list. Then when they are ready to get my ads online, I could submit a text file of my ads and keywords and they would try to get them up and running. They said ads would start running in October, and that I could probably get online towards the end of November. They also were not sure when any kind of live interface would be available to monitor and modify keywords, bid prices, etc...

    I think they are working hard to get a piece of the Q4 PPC revenues, but that their system just isn't ready for prime time yet. I am not sure if the current flurry of press is anything solid or just more Microsoft PR build up to get advertisers online manually.

    If and when Microsoft does open an online version of AdCeneter, you will be able at advertising.msn.com/searchadv

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