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September 2, 2005

Google Adwords Glitch

Posted by Adam Viener

After informing it's customers that they had 30 days to re-activate any disabled keywords in their account, Google has confirmed that they had a technical glitch in the past few days that caused many previously disabled terms to be labeled again as disabled, even after they had been deleted and re-added.

Although Google claims that the problem has been fixed so it no longer occurs, this still negates a lot of the work that we all have been doing over the past few weeks as SEO firms and Adwords clients with many keywords have been scrambling to re-enable disabled keywords in their accounts and those of their clients.

Google should at a minimum extend the time frame in which disabled keywords will be purged from accounts. Additionally, they should offer significant monetary credits to clients who have been spending so much time trying to get their terms re-enabled.

Finally, this issue has gone unreported by Google. They should immediately email all clients and let them know what they are going to do to help resolve the issue. I would be really upset if I was a client who had re-enabled all my terms only to find them purged without notice.

What do you think Google should do?