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In an unsuspected move yesterday, Google took a leap into the offline world by starting to sell print ads to some of its top adwords clients. Google took out full page ads in PC Magazine and Maximum PC magazine, and divided the space up among several of its advertising clients who wanted to reach this market. Google has graciously setup a few sites to take advantage of all this PR about their foray into Print advertising, and displays what the ad pages look like, with clickable urls to the advertisers of course: You will also notice that clicks on the page go through their Adwords network so Google can extract per-click fees. Google's advertisers have always loved more targeted and cheaper advertising opportunities. Google believes this move will help them leverage they advertisers thirst for advertising bargains into the offline print world. PC Magazine typically charges $72,485 for a full-page ad. I am sure Google was able to lock in some discounts with longer term deals. The ad in PC magazine was split among 5 participating advertisers at a rate of $2,200 each. That's a lot less than 1/5 of the typical cost which would come to roughly $14,500. Although neither side is talking about the specifics of the deal, my guess is that Google may have offered Ziff Davis, publisher of PC Magazine, some online advertising in lieu of payments. Swapping ads like this could be a big win-win for Google and their offline advertising partners. We expect that similar deals will be cut with other offline print advertisers, and Google may come up with a way to sell these ads on a pay per call basis. Let the deals begin... Comments (0) + TrackBacks (0) | Category: PPC Search Engine Marketing
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Adam Viener
