Google recently started showing 3 sponsored listings at the top of some search queries instead of their old standard of 2 sponsored listings at the top. Based on the reports on how users interact with search engines, opening up this extra real estate at the top of the page (above the natural search results) opens up some new opportunities for advertisers, shows another Google shift towards the mighty dollar, and should help Google's Ad Revenues.

Combine this change with the effective increase in cost per click prices that the new inactive status keyword changes are having and Google is well positioned for a healthy 4th Quarter.