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June 24, 2005

Discovery Time: Tour de France & Lance Armstrong Bracelet

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Posted by Todd Tweedy

For most Americans, they’ve come to know cycling through a clothing accessory – a yellow Livestrong wristband – worn by more millions to acknowledge and support a foundation raising money and awareness for cancer survivors. It’s a simple and beautiful social statement.


livestrong.jpg

This summer the beautiful as well as the fashion-helpless are likely to swell their hip wardrobes with the addition of cycling team apparel. Way back when, not so long ago cycling shorts were high fashion as the courier look in the early ‘90’s swept through New York City. This time it’s likely to be different. I predict the cycling jersey is going to be the next fashion trend to sweep America.

lance armstrong jersey discovery.jpg

People are ready to celebrate as Lance and Team Discovery Channel set out to do the unimaginable – a seventh consecutive tour victory. In fact, it’s easy to understand why Armstrong is headed for The Ride of a Lifetime.

In 1996 following the news of Lance’s cancer spreading to his brain, many thought his career was finished or even worse. As a former racer, I followed Lance’s story very closely and especially his cancer treatment. In November 1996, I was hospitalized and diagnosis with Addison’s Disease. Lance’s recovery and determination to return to racing was awe-inspiring. Honestly, I felt as if I was recovering with him. His story made me stronger too. This may sound strange to say but becoming an Addisonian was a great blessing.

This summer is likely to be a first for many Americans: they’ll watch one of the most grueling and competitive sporting events ever imagined and cheer for someone they’ve connected with through a little yellow bracelet. They may even feel blessed.

GOOD LUCK LANCE!!!

Note: You can watch the Tour July 2 - 24th LIVE at 8:30 am on Outdoor Life Network (OLN). Visit www.olntv.com for more details. Additionally, if you don't have cable, The New York Timescoverage is typically the best and, Sam Abt who covers the Tour is a fantastic writer.

Comments (3) + TrackBacks (0) | Category:


COMMENTS

1. Linda on June 30, 2005 10:28 AM writes...

My nephews birthday is coming up and he would like a Livestrong bracelet...where in Manhattan can I purchase just one?

Look forward to hearing from you...

Thank you,
Linda

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2. Cal on July 6, 2005 6:32 PM writes...

Linda -

It's very difficult to get just one bracelet - I haven't seen them anywhere. Probably better to get the pack of ten and let him give them out to his friends.

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3. Todd on July 7, 2005 12:43 PM writes...

Linda -- Cal is right on the money. The wristbands are sold in packets of 10. Happy gift giving!!

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