Loved the post by Revenews contributor Wayne Porter on a law firm that is attempting to build out a practice group of attorneys who appear to be going after search engines and ISP's to address click fraud cases. They may of even filed a class action lawsuit. Oh my!! I believe they are just using search engines to distribute a press release to try generate a little business. Which is why I'm not going to link to them directly.

The release notes that the firm has filed a class action lawsuit against and as well as .

Just as an FYI, the site the firn has set up has a PR of 0. You gotta start somewhere. And, the law firm has hired a public relations firm too. I had to call these guys. Of course, the attorneys were not availalbe. However, I did speak to a PR guy named Mike. When asked if this was nothing more than a PR -- as in public relations -- stunt, I was assured by Mike that was indeed not. Okay, I believe you, not.

Here's Wayne's post:

Lost Clicks & Lawyers
How do you know when click fraud is becoming a big problem? When lawyers create sites like .

From the release:

Online advertisers who are concerned about click fraud have a new online clearinghouse, http://www..com , where they can learn more about a pending class action lawsuit against the major search engines and Internet corporations, and about recent developments in what is now being recognized as a major problem for advertisers.

"What we'd like is for http://www..com to become an electronic meeting place for advertisers and individuals who are concerned about pay-per- click (PPC) fraud," says attorney Joel Fineberg of Dallas, who represents online advertisers in the class action lawsuit. "It's very important that all of us share information because we're dealing with a new technology and a new challenge. The more people who visit the site, the more knowledge we can all gain."

Mr. Fineberg, along with associate Dean Gresham and Dallas attorney Stephen Malouf, have filed a class action lawsuit against the following defendants: Google (Nasdaq: GOOG - News), Yahoo! (Nasdaq: YHOO - News), Lycos, AskJeeves (Nasdaq: ASKJ - News), Findwhat.com (Nasdaq: FWHT - News), GO.com, LookSmart (Nasdaq: LOOK - News), AOL, Netscape and Time Warner (NYSE: TWX - News).