GoYaMi has learned that Vinny Lingham’s development team at incuBeta.com will release a vertical search engine tomorrow designed exclusively for shoes. The new search engine presently in beta, ThatShoe.com, is fueled by 17 merchant data feeds and contains hundreds of thousands of products. IncuBeta.com has a reputation for developing customized PPC and organic sites to support their merchant relationships.

In a written statement, Lingham noted, “"We created a one-stop-shop for consumers looking for shoes. It is quick and easy to use, unlike clicking through directories or mostly irrelevant search results. The quality of results is based solely on the merchants' ability to provide quality data feeds." Merchants seeking to partner with incuBeta.com can contact Vinny Lingham at vinny.l@incubeta.com or by phoning +27 21 417 1363.

The vertical search strategy has been evaluated by leading research firms including JupiterMedia and eMarketer.com. The shoe-only search engine platform developed by incuBeta.com is the first, and largest dedicated exclusively to shoes. Merchants on www.thatshoe.com include eBay, Zappos.com, and Amazon.com among others. As of this writing, no additional information is available on future plans to release additional search vertical engines.

Based on information obtained by GoYaMi, the new engine contains four core categories displaying 12, 18 or 24 results per search query. Description content varies by entry with as few as four words to as many 282 per entry. Unique title tags by page appear to be generic at the moment while ThatShoe.com continues with testing and spider simulations revealed as many as 116 links from a single page.

ShoeZam is another Shoe Search Engine, but this one uses Google's Custom search functionality, much like the Costume Search Engine.