Philipp Lenssen who runs Google BlogoScope has posted a nice overview on Google Lab's My Search History. What Philipp's blog also includes is a message board with a bunch of early comments from individuals that love and loath this revived twist on a marketing concept I call interest recognition.

Personalized search history may turn out to be yet another element search engine marketing professional will need to optimize to get their merchants top page rankings. Let's hope not anytime soon....

For right now, the question comes down to who finds what content from what source interesting and worth classifying, and how does this generate revenue? Relying on a single source may be scary or boring depending on your perspective. I'm thinking law enforcement applications!

Note to VC's: contact me if you want to talk about a new business plan I'm developing based on aggregating real-time search results from clicked links that I'm calling the Click Referral Network. Highlights of this plan include the ability to make product and service recommendations based on the clicks other individuals have made.

Love to IM? Philipp has a kewl avatar-based chat too.

Parle vous Francias? Oui oui. Then check out Zorgloob - Tout savoir sur G o o g l e... ou presque!

Szia!

Todd