I drove to Reston Town Center in Reston, Virginia which is just outside of Washington, DC from my home in Faber, Virginia yesterday to meet with Adam.

We ate at a quiet sushi bar called Obi Sushi. The meal was perfect, and I highly recommend this venue for business meetings.

Adam and I reconnected to compared notes on recent affiliate marketing challenges and, to simply catch up on life. During our conversation, Adam mentioned he could look now at a merchant program and tell whether or not it was going to be successful. I agreed. But what should you be looking for when you're deciding whether or not to invest money on site development time or paid search?

We decided to take action. One action item that came out of our meeting was to begin profiling merchant programs. So over the next few weeks we'll be looking at merchants, registration pathways, product/service offers, payouts, and program management so that you can gain a better understanding of how we evaluate merchant affiliate programs.

We also want to hear from you as well as affiliate managers that would like to be profiled. Please email Adam or Todd to schedule an interview.

Todd