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March 19, 2005
CGI / Think Partnership Acquires Kowabunga, a Leading Affiliate Management Tools Provider
Posted by Adam Viener
CGI Holding (soon to be called Think Partnership Inc.) has Acquired Kowabunga Software, one of the leading providers of affiliate management tools for companies looking to run their own affiliate programs.
Think Partnership also owns the following companies:
WebSourced, Inc.
MarketSmart Advertising, Inc.
Rightstuff, Inc. d/b/a Bright Idea Studios
Checkup Marketing, Inc.
Cherish, Inc.
Ozona Online Network, Inc.
Think Partnership has also entered into an agreement to merge with privately-held Meandaur, Inc. d/b/a Proceed Interactive, a full service marketing and communications agency with a core competency in search marketing, which has offices in Chicago, Ill., Dallas, Texas and Los Angeles, Calif.
Finally, Think Partnership has signed a letter of intent to acquire PrimaryAds Inc., a leading provider of affiliate marketing services that connects website publishers with online advertisers (see www.PrimaryAds.com).
This could be the beginnings of a new competitive threat to Commission Junction, Linkshare, and Performics.
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Adam Viener
