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If you haven't already seen SearchEngineWatch.com's eyetools.com study on what page visitors focus on here you go ... 
What are the key takeaways? Should you consider revamping your affiliate pages? I believe the answer is yes -- kinda. For years, I've followed a model based on Awareness -- Consideration -- Action where awareness elements (images/brand name/product) were on the left of the page, consideration elements (offers/benefits/guarantees) were in the middle of a page, and action elements (submit buttons/call-to-action messaging) were in the lower right of the page above the screen fold. The model really utilizes a stripped down approach to messaging and creating a featured area for promotion. Clearly, the study -- and many other eyetools.com research I've been able to review -- shows us that people look left first. So left justify action elements to potentially generate more desired behavioral objectives (clicks) is a good thing. Actually, I like to think this is habitual behavior since many sites still position navigation bars on the left side of a page just like I did on my own site. Adam even positions strong selling tools on his company page IMWave.com . If only the country was leaning more toward the left during presidential elections. Comments (0) + TrackBacks (0) | Category: POST A COMMENT
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Adam Viener
