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February 11, 2005
Affilaites and Merchants Reacting to new Google Policy
Posted by Adam Viener
It has been almost a month since Google new affiliate marketing policy went into place, and I thought it would be interesting to take a look at how some of the merchants have been reacting.
I have seen affiliate managers taking some proactive steps to help their programs continue to thrive. Here are some examples of what I am seeing out there:
Merchant Provided Landing Pages
Many programs are starting to build landing pages for their top affiliate managers, so that their affiliates can host co-branded or private label pages that promote their company's products. Here are some examples of Landing Pages I have seen:
LendingTree (landing page)
eHealthInsurance (co-branded landing page)
LowerMyBills (available in CJ interface)
X10 Security Cameras (private label)
Monster Web Templates (private label with their own site builder tool)
HomeGain Local Real Estate Agent Finder (private label)
Proflowers (available in befree interface)
Affiliate Created Landing Pages
Affiliates have also been proactive in creating landing pages that market multiple companies. Here are some examples of some of the pages I have done, as well as others I have seen:
For-Sale-Now.com - Dynamic Comparison Shopping Site
WineByPost.co.uk - UK Wine Delivery Site
Carfax.Car-History-Reports.com - Carfax History Reports landing page
Loan-Center.us - Top 10 Internet Loan Sites for online Lending and Mortgages
CallAlertReviews.com - Call Alert Reviews and Comparisons
Go-Anywhere-PC-Access.com - GotoMyPC Promotion
Play-Real-Music-Online.com - Real Rhapsody promotion site
Great-ISP-Deals.com - Discount ISP deals and comparison site
AskTheTireGuy.com - TireRack Discount Tires promotion site
Oriental-Rug-Discounts - Rugman Oriental Rug Promotions.
HR Block Taxes landing page.
DealForTravel.com Travel Promotion Site.
Time Sensitive Sites
I have also seen affiliates creating specific sites to market specific holidays or time of year promotions:
Flowers-For-Valentines-Day.com Valentines Day promotions and deals.
Save-on-Christmas-Gifts.com - Christmas Gifts Site
Xmas-Deals.com - Christmas Deals and Promotions
Hallowen-Costume-Sale.com - Halloween Costume Site
HR Block Taxes landing page.
It is great to see affiliates and merchants working together to overcome the current Google policy change.
I am sure I have missed a lot of good examples, please feel free to add a comment to this post and tell us about the other sites you have seen or have created.
Comments (2)
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Adam Viener
1. Jeff Molander on February 11, 2005 8:39 PM writes...
Curious use of the word "overcome." I'm not sure why one would use that? This presumes a road-block... a struggle.
Permalink to Comment2. Adam Viener on February 11, 2005 9:48 PM writes...
For many affiliates who have been promoting merchants via paid search, Google's new policy has been a "road block". You disagree? Please share...
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