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February 3, 2005
Google Adwords Keyword Hijacking
Posted by Adam Viener
Recent reports indicate that unscrupulous folks in Cyberspace may be using the Google AdWords "feature" of disabling keywords that don't get clicked to their own advantage. By running programs that do a lot of searches on a specific term, they can get their competitor's ads disabled, and allow them to gain top ad positions and lower rates.
This will be an interesting development to watch.