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December 8, 2004

xmas/holiday keyword bids

Posted by Todd Tweedy

Spending on the holiday's always get crazy in December but so does holiday keyword bids to reach top positions on Overture and Google. Here are a few examples of top CPC bids for the #1 spot for a few treasured holiday terms on Overture:

christmas gifts/xmas gifts: $4.54
xmas/christmas: $0.82
toys: $1.02
holiday gifts: $4.08
gifts for children: $1.99
children toys: $.72
kid xmas gifts: $1.00
holiday shopping: $1.37
electronics: $1.05
shopping: $1.02
christmas music: $0.18 (what a deal -- ;)
santa/santa claus: $0.50
christmas cards: $2.01
greeting cards: $0.53
amazon.com: $0.10
sears: $0.16
nintendo ds: $0.32
best buy: $0.30 (I know -- no keyword bidding)

Happy Bidding!

Todd