Spending on the holiday's always get crazy in December but so does holiday keyword bids to reach top positions on Overture and Google. Here are a few examples of top CPC bids for the #1 spot for a few treasured holiday terms on Overture:

christmas gifts/xmas gifts: $4.54
xmas/christmas: $0.82
toys: $1.02
holiday gifts: $4.08
gifts for children: $1.99
children toys: $.72
kid xmas gifts: $1.00
holiday shopping: $1.37
electronics: $1.05
shopping: $1.02
christmas music: $0.18 (what a deal -- ;)
santa/santa claus: $0.50
christmas cards: $2.01
greeting cards: $0.53
amazon.com: $0.10
sears: $0.16
nintendo ds: $0.32
best buy: $0.30 (I know -- no keyword bidding)

Happy Bidding!

Todd