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November 19, 2004
Keyword Phrase Study
Posted by Adam Viener
ClickZ reported yesterday that according to an iProspect research study, one and two word phrases account for 88% of natural search referrals for about 40 "high traffic" websites between 2002 and 2004.
Here is the breakdown:
1 word terms = 39%
2 word terms = 49%
3-5 word terms = 12%
It would be interesting to see data on "sales conversions" vs natural search referrals (clicks).
Adam Viener
