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October 28, 2004

Yellow Pages Salesmen will sell Adwords

Posted by Adam Viener

BellSouth and Google announced a deal today where RealPages.com will become the first yellow pages publisher authorized to sell advertising through Google AdWords® to small and medium-sized local businesses.

According the a ClickZ article Reps will be able to sell customers flat rate listings so that small businesses don't have do deal with the unknown monthly costs of PPC advertising.

Sounds like they will come up with some keywords and put in a daily budget figure into adwords, and than just mark it up. I wonder how they will explain to small businesses about how low they rank for important words, and why their ads may disappear after a while if nobody clicks on them.

It will be interesting to see how this get's implemented.