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September 30, 2004
Click Fraud on the Rise
Posted by Adam Viener
Media Daily News Reports that a recent study by Clicklab indicates that "fraudulent clicks can account for more than 50 percent of all advertising fees attributable to certain categories". The report categorizes two types of click fraud, competitor clicks and affiliate clicks.
The use of affiliate clicks here is another shot across the bow for the term affiliate in the industry. Soon affiliate will be synonymous with snake oil salesmen, and multi-level marketing. Perhaps this is why we have seen a move in the industry towards the term performance marketing. To be honest I like to think of affiliates as just independent commissioned sales reps. Perhaps Mercenary Marketers would be better...
Adam Viener
