I was talking to my Google Rep today and she showed me a great trick. Some of you may know this already, but just in case, I thought I would share it with you.

I wanted the ability to track the performance of my content ads separate from my search ads, and I didn't want to have to create separate campaigns with duplicate words with one campaign set to search and the other content. (I had heard this approach presented as a work around at Search Engine Strategies in San Jose).

You can use a dynmaic call in your url called "ifcontent" and "ifsearch" it works like this.

www.CJ-URL?sid={ifsearch:Search-SID-Code}{ifcontent:Content-SID-Code}

Using the dynamic insertion, the correct tracking code will be used for search and content targeted ads.

Of course this can be applied to any of your links to add parameters.