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September 8, 2004

Yahoo Betas Travel Search Engine

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Posted by Adam Viener

Yahoo! announced yesterday on their blog that they have begun beta testing a travel search engine that searches over 50 travel sites for air, hotel, and rental car rates. Their new program is based on the technology of FareChase that they acquired earlier this summer.

It will be interesting to watch and see if and how they integrate additional pay-per-click advertising opportunities into the search. I suspect they will leverage their new Local Search / Advertising platform.

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