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August 31, 2004
IAB Roadshow - Branding of Search Engine Marketing
Posted by Adam Viener
About a month ago, I attended the Internet Advertising Bureau's Search 2004 Road Show in New York. Their major topic was the branding effect of being high up in the organic and PPC rankings on the search engines. The research was very interesting and definitely showed that being in the top position on either the paid or the free side of listings had good overall effects for brand recognition for the company.
If you are interested in seeing some of their presentations, here is a url to download them:
IAB Road Show Presentations: Search 2004: The New Branding Story
Enjoy!
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Adam Viener
