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August 28, 2004

50% of Daily Google Searches are NEW!

Posted by Adam Viener

I saw this quote in a press release this morning and found it very interesting:

"According to Amit Singhal, principal scientist at Google, over 50 percent of the 200 million searches performed a day have never been searched before."

One of the primary tools for keyword research, Wordtracker, looks at past searches. Even the free keyword tools look at previous searches.

So this leads to two thoughts:

1. You need to research keywords on an onging basis, because people are always find new ways to search for your products.

2. You need to take the existing research and apply variations. Word combinations, word order, misspellings, typos, etc...

Any other ideas? 50% is a bid number!