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August 27, 2004
Look out Yellow Pages - Local Search is more Cost Effective
Posted by Adam Viener
A recent report by eMarketer and Piper Jaffray & Co indicate that search is the most cost effective way to promote your business. With the current push into local search advertising, local companies should take note. Companies can now find customers for about 1/3 the cost of a lead from the yellow pages.
Adam Viener
