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August 24, 2004

Prime Keywords Getting Expensive

Posted by Adam Viener

A recent press release was highlighted on Yahoo Finance entitled "Internet's Advertising Gold May Be Running Out. The press release highlights that the cost of prime keyword terms are being bid up and goes on to explain that value and profit still lie in the more descriptive and longer search terms.

The article is right on. You can't expect to make any money in search engine marketing, if all you are doing is going after the most obvious search terms. Deep keyword research is the key to success, here is how to do it:

Anyone who has been in this industry for any length of time knows that Wordtracker is the best keyword research tool out there. Make sure you check your terms against the free keyword research tools of Google and Overture, but don't pass up the deep research you get from Wordtracker. Wordtracker helps you find all the terms that people are searching for including misspellings. It's a great tool. You can try it free online.

Don't make the mistake of trying to think up terms on your own, the obvious terms are getting really expensive. I guarantee you will be surprised to find out what people really type into search engines.

Are there other tools that you are using? Let us know.