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August 21, 2004

24/7 Real Media Acquires Decide Interactive for $26 Million in Cash & Stock

Posted by Adam Viener

24/7 is one of the pioneers in interactive advertising; this purchase indicates a further push into keyword advertising by the established online advertising companies.

Decide Interactive’s Decide DNA application enables online marketers to manage thousands of keyword and content-based campaigns across all major international paid search engines, including Yahoo!/Overture, Google, FindWhat.com/Espotting and others. Decide DNS'a optimization algorithms allow advertisers to achieve multiple performance-based goals, such as aggregate ROI and campaign yield management, in an automated, real-time environment. Decide Interactive customers include renowned companies such as Walmart.com, Citysearch Australia, Hotwire and Carat Interactive.

Click here for full press release.