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August 19, 2004
Google takes AdWords Submission Automation to Next Level
Posted by Todd Tweedy
Will Google completely automate keyword and ad text reviews for AdWords?? Perhaps. I recently noticed new AdWords ad text review features being tested in one AdWords account I manage. On the surface, the changes mirror modifications Google has included before which allow advertisers to select either http or https destination URLs. However, Google has added another layer of rules-based reviews to ad text submissions. If an ad text editorial policy is not followed – like excessive capitalization – an error message is delivered highlighting the potential policy violation. You’re also given a link to request an exception. The new feature is likely to streamline account activation times and minimize human reviews. Here's a screenshot:
Adam Viener
