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August 18, 2004

KowaBunga Launches PPC Track Beta

Posted by Todd Tweedy

Earlier this summer, I boarded a Carnival Cruise ship in route to Halifax, Nova Scotia, Canada, and attended a well-organized affiliate marketing conference called Affiliate Summit.

During the Conference, I sat in on Rachel Honoway’s presentation on integrated performance marketing. Rachel is VP Sales & Marketing at Kowbunga, a provider of affiliate marketing solutions, and software tools supporting paid search marketing. During Rachel’s presentation, she unveiled the beta launch of a new combined Pay Per Click (PPC) Management and ROI tracking tool specifically designed for Overture and Google with planned support for additional engines. The tool is a PC-based solution. I’m in the process of beta testing the offering for two major publishers personal finance news and information. The suite I’m testing is actually two integrated tools – PPC Track (bid management) and MyAffiliateProgram (ROI tracking). I’ll provide more insight on my beta test experience shortly.

Todd